Making Social Media Underpin Your Success
Nowadays passive online presence is not enough, especially if you are a B2C company or an NGO. You need to be able to attract your target audience and build relationship with it. Social Media can be of tremendous help here, enabling promotion of your products, services, and vision via platforms like Facebook, Twitter, YouTube, or LinkedIn.
If you think that enhancing your online presence with Social Media will require hiring an SMM specialist to be responsible for the content, you are probably right – though that’s not the whole story yet. To make your SMM efforts are truly effective, you have to be sure that your social media pages are well integrated with your corporate website and landing pages; many companies also order special software to track the efficiency of their SMM campaigns.